Items tagged with Branding

It's been a few years since Google monkeyed with the Android branding, so it's long overdue for yet another style change. Google has announced a new visual identity for its mobile platform, which "better represents [the] Android community." The gist is capitalization and 3D. The aesthetics are subjective, but Google... Read more...
The USB standard's forward and backward compatibility is one of its handiest features. That means that you can plug a USB device into another USB device with a matching connector, and it's almost a guarantee that it'll work, regardless of their USB version revisions. Consumers don't need to know whether it's a USB 3.1... Read more...
We have a couple of pieces of interesting information coming out of AMD this morning, one of them regarding AMD’s continued use of the ATI brand, the other about an inexpensive, active DisplayPort-to-DVI dongle that should make to cost of entry into multi-screen Eyefinity more palatable for budget conscious consumers. Over the last few... Read more...
Just recently, we were able to sit down with Intel and talk shop about its newest (and most powerful) Core i7 yet, and apparently the company is really fond of that "Core iX" naming convention. So enthused, in fact, that they have just announced plans to phase out some of its brands -- including "Centrino" in order to hone in on fewer top... Read more...
Lenovo just announced their second fiscal quarter results, ending Sept. 30th. Quarterly revenue jumped 20% to $4.4 billion, with pre-tax income of 125 million, up 177%. With results like these, Lenovo is convinced it no longer needs to rely on IBM branding for their Think series of products, and they plan to drop it two years earlier than... Read more...