Items tagged with McDonald's
UPDATE: Well, that didn't take long! Wendy's is clearing the air that it's not planning on rolling out dynamic pricing, claiming it was a misinterpretation by the press regarding slide 15 of its earnings presentation. A spokesperson told Quartz, "To clarify, Wendy’s will not implement surge pricing, which is the...
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The iconic McDonald's character Grimace celebrated his 52nd birthday earlier this week (feel old yet?). The hamburger chain has decided to earn geeky PR points by using this occasion to launch a brand new Game Boy Color game. While the retro platform choice might be confusing, it is good to see that the full game is...
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The cybersecurity firm Cyjax has published a new report detailing an ongoing phishing campaign that has made use of over 42,000 domains going back to 2017. The campaign targets WhatsApp users with surveys promising rewards from major international brands, such as McDonald’s and Coca-Cola. Cyjax researchers have...
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Food and gaming have gone together since before video games. People may have board game nights where food is served and it is no different for video games. In fact, food is so ingrained in gaming culture that people can even order food within their favorite games. It's even possible for people to order food for their...
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We want two #1 meals, both with Coke and a PlayStation 5 controller. And let's not ask for permission from Sony first, please. McDonald's Australia is celebrating its 50th anniversary down under with three months of events that recently hit a speed bump.
In June, Maccas (short for McDonald's in Australia) announced...
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The Golden Arches are not so shiny today it seems, as the world's biggest fast-food chain, McDonald's, has been hit by an international data breach. The company reported today that hackers have stolen data containing employee and restaurant information from its South Korean, Taiwanese, and United States markets...
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Researchers at the University of Toronto, Scarborough campus were having a problem with a 3D printer they use in the lab. The device itself was working fine, but the resin material used to print the objects they needed in the lab was incredibly expensive at nearly $500 per liter. The team was in the process of looking...
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Do you have a weak spot for fast food despite the rampant criticism that consuming it in large quantities isn't good for you? Well, an "experiment" that has been carried out by Icelander Hjörtur Smárason is gaining worldwide attention, now that his McDonald’s hamburger and fries showcase has hit its 10-year...
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When you have a hankering for a cheeseburger from McDonald's, the solution is simple—you hop in your car and go get one. There is nothing unusual about that, unless we're talking about an 8-year-old child jumping behind the wheel and escorting his sister to the golden arches for a bite to eat. Then it would be...
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Virtual reality has captured the hearts and imaginations of consumers and developers alike. In keeping with modern times, even McDonald's is hitching a ride on the hype train with a VR solution of its own. It's the Happy Meal box, which customers can fold up into a set of virtual reality glasses similar to Google...
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The allure of fast service and relatively affordable meals is no longer enough to attract a customer base that's increasingly concerned with health and food options. As a result, fast-food chain McDonald's saw its same-store sales in the U.S. decrease 4.6 percent in November, a backwards trend the company hopes to...
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"Would you like a 3D printed toy with that?" That's a question that doesn't yet exist inside any McDonald's fast food restaurants, but give it time and it may become a mandatory query, at least when ordering a Happy Meal. In this day and age of the Internet of Things, society is becoming increasingly connected, and companies are harnessing...
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Hearing that "someone is working on it" is one thing, but now the home of the Golden Arches (and those "all white meat chicken nuggets) has finally done the deed. No, we're not talking about swapping out those juicy, all-beef patties for veggie slabs. We're talking about in-house Wi-Fi, and lots of it. Making good on a promise it made earlier...
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McDonald's is about to up the ante in the wi-fi arena. While it has already been providing free wi-fi via AT&T's hotspot service to AT&T broadband customers as well as iPhone users, it will soon be providing free wi-fi, period. That new program will begin in January.Currently, for those not eligible for free wi-fi via an AT&T...
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The wi-fi coverage plans that several U.S. cities have been entertaining have taken hits of late with the woes of Earthlink. Meanwhile, in the U.K., a partnership between BT Group and FON has opened up a huge number of additional hotspots in that country. Now McDonald's has announced plans to add themselves to the mix.Fast food chain McDonald's...
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