Items tagged with Nielsen
Not only is Netflix cheaper than a cable TV subscription, the value proposition is higher—much higher, in fact, which some might find surprising (and even outright dispute) due to Netflix's limited catalog of titles. Be that as it may, Netflix subscribers pay roughly three times less per hour of content than cable TV...
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Prior to the Internet, we all watched our favorite TV shows and movies on these big, bulky television sets with curved glass and just a handful of channels to flip through, even on cable. Television viewing has evolved over time, and now that so many people live connected lifestyles, it would be silly to ignore mobile...
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When fun, interesting, or mindblowing (or unfortunately, often mind-numbing) things happen on TV, the chatter about it ramps up on Facebook and Twitter. Names, TV shows, and topics trend, and those analytics help media companies gauge engagement. The old Nielsen ratings system is what it is, but instantaneous, global...
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Twitter has become a force all its own, and a recent partnership with Nielsen is proof that the social network has mainstream reach, too. Now, a Nielsen research report is suggesting that tweet count does indeed have a link to TV ratings. A new independent study by Nielsen provides, for the first time, statistical...
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Many consumers have figured out they can save a bundle by cutting out cable/satellite service in favor of streaming media. Hulu Plus, for example, runs $8 per month and gives you access to many of the same TV shows that appear on cable TV networks, including extended director's cuts of sitcoms like Parks and...
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Wondering if smartphones are just another fad, like 3D? Wonder no more. Nielsen's latest research shows that nearly two-thirds of new mobile buyers are selecting smartphones over "dumbed" alternatives, despite lofty data prices and those nasty tiers. During Q2 2012 smartphone penetration continued to grow, with nearly...
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It may seem like everyone owns a smartphone these days, and that's because over half of all mobile subscribers living in the U.S. -- or 50.4 percent, to be exact -- do own one, according to the latest data from market research firm Nielsen. That figure is up 2.6 percentage points since December 2011 back when feature...
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If you grew up playing on an Atari 2600 or ColecoVision, your parents may have shrugged off your obsession with videogames as nothing more than a fad. They couldn't have been more wrong. Videogames are more popular than ever, as evidenced by more than half -- 56 percent, to be exact -- of U.S. households laying claim to at least one modern...
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Don't worry Android smartphone fans, now that your platform of choice is on top (in terms of market share), it's probably going to stay there for awhile. The latest data from market research firm Nielsen bear this out, pegging 46.3 percent of all smartphone owners choosing Android in the fourth quarter of 2011. At the same time, it was the...
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We all have our favorite smartphone apps, a go-to collection that we use more often than any others, and for Android users 18 years and older living in the U.S., they consist of Facebook and apps from Google like Gmail and the Android Market, according to data released by market research firm Nielsen. In fact...
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Wondering what to get your little ones for Christmas (or Hanukkah or Kwanzaa, or just because)? Well then, pay no attention to market research firm Nielsen if you're currently torn between a skateboard or a bicycle. Either of those will get your kids out of the house and moving around, which is a good thing for this...
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According to the most recent data from market research guru Nielsen, Google's mighty Android platform stands tallest in the U.S. smartphone space with a majority 39 percent share. That leaves Apple in an almost distant second place with 28 percent, and RIM clinging to relevance with a 20 percent stake. Credit...
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New sales data from the RIAA indicate that record sales are up 1 percent for the first half of 2011 as compared to 2010. Total album sales in the first half of 2011 totaled 155.5 million, up from 153.9 million in 2010. A one percent gain might seem meaningless in any other industry, but we're talking about music sales, which have been declining...
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Whoa, whoa, whoa, hold the boat a minute, young fella. We like to fancy ourselves an intelligent bunch, but something just isn't adding up. According to market research firm The Nielsen Company, music sales in the U.S. are up 1.6 percent in 2011. The reason, Nielsen says, has a lot to do with the explosive growth of digital album and track...
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Think back to when you were 6 years old waking up on Christmas morning. If you were lucky, your big ticket item was a BMX bike. Race car sets, Matchbox cars, and a new Michael Jackson album were all winning bets too. These days? Kids ages 6-12 want nothing more than to find an iPad sitting under the tree on December 25th. According to market...
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According to a recent wireless study by the Nielsen Co., the typical smartphone user consumes less than 300MB of data each month. This figure represents an increase of about 230 percent compared to last year's figure. Considering the increasing popularity of data-intensive mobile services such as video chat and Hulu...
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The long-discussed Comcast online television experiment will launch before year's end, allowing viewers to — legally — watch certain shows online for the first time. A couple dozen networks - including HBO, Showtime, TNT and AMC - have agreed to allow Comcast to provide access to their most popular television shows...
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Since announcing the inception of TV Everywhere last month, Comcast has managed to line up a whopping 23 networks to agree to provide their content online.It started simply, with an agreement between the cable company and Time Warner (owner of TNT and TBS and, interestingly enough, a cable company as well) to provide shows online, on demand....
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Fans of The Closer, My Boys and Tyler Perry just got another way to watch their favorite shows: Online.Time Warner Inc. and Comcast Corp. yesterday announced a partnership to "develop broad principles for the TV Everywhere model to guide the distribution of its television content online."The basis of TV Everywhere are these principles:Bring...
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The day so many had hoped to put off forever is almost here: June 12. That's the day when all broadcast channels must transition to digital broadcasting and millions of viewers across the nation will end up without TV service. The horror!While most people — anyone with cable or satellite television, for example — won't be affected, there are...
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