Items tagged with supercookies

In late January, Verizon Wireless announced its plan to allow customers to opt out of its Unique Identifier Header (UIDH). The UIDH is better known as a “supercookie” in the tech circle, as it can’t be deleted by customers and is used primarily for advertising purposes. Today, Verizon has finally updated its... Read more...
AT&T and Verizon Wireless received a lot of backlash from privacy advocates back in October when it was discovered both carriers were using a Unique Identifier Header (UIDH) to track its customers. Unlike regular cookies, which can be deleted by users, a UIDH cannot be deleted and is used primarily for targeted advertising purposes. Since Read more...