Comcast Partnering With Verizon To Launch Hybrid Cellular And Wi-Fi Phone Service In Mid-2017
There are several hundred MVNOs operating in the United States. The most popular ones tend to be owned by major wireless carriers, such as Boost Mobile (Sprint), Cricket Wireless (
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The service Roberts described at the Goldman Sachs Communacopia investor conference earlier this morning is a sort of hybrid offering. It will leverage Comcast's 15 million Wi-Fi hotspots, similar to how Google's Project Fi
"We believe there will be a big payback with reduced churn, more stickiness and better satisfaction," Roberts said, according to The Wall Street Journal.
At least initially, Comcast will limit wireless service to areas it already services with cable, targeting both current and potential cable subscribers, rather than going with a nationwide roll out. It's a counter to what AT&T has been doing with its DirecTV acquisition, which is to offer special deals and promotions to customers who subscriber to multiple services. While Roberts didn't announce pricing, you can expect to see it pushing bundled offers.