Sony Officially Cuts PlayStation 4 Price to $350 Starting Friday

The holiday shopping season is fast approaching and that means little Johnny is going to make his annual pitch for a PlayStation 4 console. What's different this time around is he'll be able to say, "C'mom pop, Sony slashed the price by $50!" In years past, little Johnny would have been full of bologna, but not this time pop, not this time.

Effective tomorrow, October 9, the PS4's new price will be $350 in the U.S. and $430 CAD in Canada, down from $400 and $450 CAD, respectively. For you trivia buffs, this is technically the second time Sony has permanently lowered the price of the PS4 -- the first time occurred last month in Japan where Sony dropped the price to 34,980 yen, or about $292 when converted to Uncle Sam dollars. It also cut the price in Europe in September, but that was a promotional thing.


"Our goal at PlayStation has always been to provide the best gameplay experiences at the best value, and we feel this new compelling price will open the doors to even more gamers that have yet to purchase a system," Sony said.

Translation: "Put that in your pipe and smoke it, Microsoft!" While a $50 savings is not exactly a shock and awe moment in the history of gaming, it's an aggressive maneuver since the PS4's been consistently outselling the Xbox One despite a higher price tag.

In any event, you may or may not get away with spending $350 on little Johnny's top wish list item. Sony also announced a handful of upcoming bundles at various price points. Here's a look: