50 Shades Of Red? Verizon And T-Mobile Into BDSM With Uncomfortable Super Bowl Twitter Feud

T-Mobile Verizon BDSM

There are certain uncomfortable moments that trigger an awkward feeling in your belly. One of them is walking in on your parents when they're doing the horizontal mambo. While perhaps not quite on that level, it feels a little weird watching two wireless carriers go back and forth on Twitter in a feud over the erotic foreplay known as BDSM. At this point, we wish T-Mobile and Verizon would get a room already.

It all started with a T-Mobile ad during the Super Bowl. The commercial is a spoof of 50 Shades of Grey featuring actress and comedian Kristen Schaal (from The Last Man On Earth and Bob's Burgers). She gets aroused while standing in front of several Verizon phones in chains while a man in a suit describes the type of punishment the wireless carrier doles out for going over data limits. "Every time you go over you data limit, you get punished," the man says to Schaal's titillated delight.

If you're a parent watching the Super Bowl with your kid, you probably found the ad highly inappropriate and more than a little bit awkward. Or if you're like this editor and have a warped sense of humor, you may have found it funny (Schaal plays her role brilliantly). Either way, we can all probably agree that the subsequent tit-for-tat on Twitter between T-Mobile and Verizon needs to stop already.

Verizon tried defending itself on Twitter by admitting on social media that it's into BDSM, only the letters don't mean what you think they do.
Naturally T-Mobile boss John Legere was wiling to engage on Twitter, a place he's turned into a battleground on many occasions before.

And that let to another Twitter exchange.
Don't get us wrong, we love it when companies go up against each other with humorous exchanges, and Verizon's comment about nobody hearing T-Mobile's safe word is a pretty good zinger. But watching two wireless carriers exchange barbs over BDSM wordplay makes us want to take a shower to wash the ickiness off.